About

 

Anti-Cute Kids Wear for Cool Families.

With a background in fashion design and having worked in and around creative industries for over 15 years, when I had my boys, Renzo (4) and Akira (2), I found myself left wanting more when shopping for them. Better quality fabrications, fits with more shape and development, and more refined colour palettes and prints. I was constantly sizing up and shopping in the "girls" section in search of a more balanced wardrobe for my boys.

And from that want for more, EXTRA-EXTRA was born. I created it for my own family of course, but also for those of you out there who understand good design, appreciate quality, and take pride in the way you dress both yourselves and your kids.

EXTRA-EXTRA isn’t for every day. I know that sometimes, it’s about dressing your kids in whatever is easiest to wash. Or that on some days, getting them out of their favourite character costume is a battle that you will not win. But on the days you get your way, and those extra rare moments that you have the chance to put something on that makes YOU feel good, EXTRA-EXTRA intends to make it easy and fun to style the whole family.

We create looks for those EXTRA-EXTRA days, so you can have more of them.

Thoughtfully designed, effortless, mix-and-match pieces, made to last. For all kids, big and small.

– Haylee Rockliff, Founder/Director/Designer/Warehouse Asst and Extra-Extra Mum of Two